thecathydeasis: New year, next level! Get ready...

Friday, January 13, 2012

New year, next level!

Get ready for AdSpeak 2012. For more information visit our site http://www.adspeak12.tk/

Also like our facebook page https://www.facebook.com/pages/AdSpeak-12-Values-the-Next-Level/259247494136461

AdSpeak: Student Convention on Values Advertising

AdSpeak 2012 Values: The Next Level The communication of values in advertising has stepped up. This is evident in the increasing number of local and global creative awards received by ads that incorporate values. More advertising vehicles for advocacies have risen as well. We see traditional media being supplemented by social networks and below-the-line efforts. Through its resource speakers, AdSpeak ’12 will impart insights on the latest trends in values advertising. The AdSpeak ’12 student competition also aims to push creativity in values advertising to the next level.

JOIN THE STUDENT COMPETITION!

1. Competition Rules
Any student delegate of AdSpeak 2012 may submit an entry to the student competition. An entry is a qualified public service announcement (PSA) that will be judged in two (2) competition divisions:

a. AdSpeak Values Advertising Awards: These PSAs will be scored by a selected panel

b. Student’s Choice Awards: These PSAs will be judged by students coming from various colleges and universities.

Each entry automatically gets the chance to compete in both divisions.

2. CATEGORIES
Entries may be entered in the following categories:

a. Best in Print
b. Best in Radio
c. Best in TV
d. Best Campaign*
*Must comprise of at least three (3) individual pieces in a Single Medium Campaign (Print or Radio or Television) or Multi-Media Campaign (a combination of Print/Radio/TV ads). Ads in a campaign can no longer compete individually.

3. ELIGIBILITY
To qualify, an entry should reflect any of these seven (7) positive values:

a. Love of God and respect for religious beliefs.
b. Commitment to truth, honesty and justice.
c. Love of country and respect for national customs and traditions.
d. Reverence for family unity and the inviolability of marriage.
e. Respect and care for human life and the dignity and the rights of all.
f. Respect for law and authority and the promotion of self discipline.
g. Concern for and preservation of the environment.

An entry must be submitted by an individual or a group with a maximum of three (3) members.

4. PSA SPECIFICATIONS

a. Print Category
- Entry must be in a “clean compre” form and digitally printed.
- Print size must be on A3 size paper.
- The print PSA must be mounted on an illustration board.
- Entry must be accompanied by an entry form*
** Entry form can be downloaded from the AdSpeak 2012 yahoogroup at http://groups.yahoo.com/group/adspeak12/ - Entries must be provided with a soft copy, jpeg format, on a standard CD. There should only be one entry per CD.
- The CD cover must contain a “thumbnail” of the Print PSA as well as the Student/Group Name, Ad Title, Category and School.

b. Radio Category
- Length must be a minimum of 30 seconds and a maximum of 60 seconds.
- Entry must be contained in two (2) CDs with only one entry per CD.
- Entry must be accompanied by an entry form*
** Entry form can be downloaded from the AdSpeak 2012 yahoogroup at http://groups.yahoo.com/group/adspeak12/
- the CD cover must be clearly identified with the Student/Group Name, Ad Title, Category, Ad Length and School.

c. TV Category
- Length must be a minimum of 30 seconds and a maximum of 60 seconds.
- TVC must be in avi or mpg format.
- avi/mpg files must be contained in two (2) DVDs with only one entry per DVD.
- Entry must be accompanied by an entry form*
** Entry form can be downloaded from the AdSpeak 2012 yahoogroup at http://groups.yahoo.com/group/adspeak12/
- The DVD cover must be clearly identified with the Student/Group Name, Ad Title, Category , Ad Length and School.

d. Campaign Category
- Same as above, but all individual ads must be contained in each CD (for print and radio psa campaign) and each DVD (for tv psa campaign).

5. SUBMISSION OF ENTRIES

Deadline for submission of entries is on January 27, 2012.
Creative materials must be submitted to Colegio de San Juan de Letran’s Institute of Communication at 151 Muralla St., Intramuros, Manila. For inquires, contact Ms. Rowena Capulong-Reyes at 09209212670 or 5277694 loc. 64 or Ms Eleanor Agulto at 09282460231.

6. CRITERIA FOR JUDGING

a. Values Message (50%) - Does the PSA present a timeless or relevant value? Will it have a strong, positive impact on society?
b. Creative Excellence (50%) - Does the execution present the message from a fresh, new insight or perspective? Does it have a compelling effect? Does it have the appropriate craftsmanship and production values?

7. JUDGING SYSTEM

- There shall be two (2) sets of panels for:
a. Preliminary Judging and
b. Final Judging.
- For AdSpeak Values Addvertising Awards, only advertising practitioners wil be tapped for both Preliminary and Final Judging. For Student’s Choice Awards, selected students from various schools will be participating in the preliminary judging while AdSpeak 2012 student delegates will choose the winners in the final judging.
- In the Preliminary screening, entries will be shortlisted to the Top 10 scorers for each category. In the final round, the panel of judges will select the winners from the shortlisted PSAs in each category.
- To avoid biases, entries will only be identified through assigned numbers in both preliminary and final judging.
- The entry with the highest average score for each category wins the contest.
- Judges’ decisions are final.
- Winners will be announced and awarded at the culmination AdSpeak 2012 student competition on February 10, 2012.